Faculty/Staff Directory
Jon Littlefield, Ph.D., MBA
Professor of Marketing
Gignilliat HallRoom 214
650 College Dr. Dalton, GA 30720
jlittlefield@daltonstate.edu
706.272.2042
Degrees
Ph.D. Virginia Tech (Marketing), AMA-Sheth Foundation Doctoral Consortium Fellow, 2004
MBA Virginia Tech (Finance)
B.S. Mars Hill College (Business Administration: Marketing)
Course Name/Overview
| Course Name | Course Overview |
|---|---|
| MARK 3010--Principles of Markeing | |
| MARK 3011--Consumer Behavior | |
| MARK 3455--Professional Selling | |
| MARK 3570--Integrated Brand Promotion | |
| MARK 4121--Marketing Research |
Achievements
Littlefield, Jon and James E. Littlefield (forthcoming), “Policy Implications of Localized Stigma: A Case Study of Vulnerabilities Experienced by Mobile Home Park Residents,” Social Business.
Steinfield, Laurel, Jon Littlefield, Catherine Coleman, Linda Tuncay Zayer, Wendy Hein (2019) “The TCR Perspective of Gender: Moving from Critical Theory to an Activism-Praxis Orientation,” in Handbook of Research on Gender and Marketing, Susan Dobscha, ed., London: Elgar.
Williams, William P., and Jon Littlefield (2018), “Peer socialization: Brand-related bullying in the school classroom,” Journal of Marketing Management, 34:11-12, 989-1014.
Tuncay Zayer, Linda, Catherine A. Coleman, Wendy Hein, Jon Littlefield, and Laurel Steinfield (2018), "Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality toward Transformative Practices," in The Routledge Companion to Consumer Behavior. Ed. Michael R. Solomon and Tina M. Lowrey, New York: Routdedge.
Hein, Wendy, Laurel Steinfield, Nacima Ourahmoune, Catherine A. Coleman, Linda Tuncay Zayer, and Jon Littlefield (2016), “Gender Justice and the Market: A Transformative Consumer Research Perspective,” Journal of Marketing & Public Policy 35(2), 223-236.
D’Itri, Michael, and Jon Littlefield (2014), “Beholden or Market-reactor? An Alternative View for Fannie Mae and Freddie Mac’s Role in the 2004 to 2008 Housing Bubble,” Competition Forum, 12(1), 98-106.
Littlefield, Jon (2013), “The U.S. Gun Culture Seen through the Lens of Consumer Culture Theory: Self-sufficiency, Safety, and Privacy,” Research in Consumer Behavior, 15, 25-40.
Littlefield, Jon, and Robert A. Siudzinski (2012), “Hike Your Own Hike: Equipment and Serious Leisure along the Appalachian Trail,” Leisure Studies, 31(4), 465-486.
Littlefield, Jon, and Julie L. Ozanne (2011), “Socialization into Consumer Culture: Hunters Learning to be Men,” Consumption, Markets, and Culture 14 (4), 333-360.
Çolakoğlu, Saba, and Jon Littlefield (2011), “Teaching Organizational Culture Using a Projective Technique: Collage Construction,” Journal of Management Education 35 (4), 564-585.
Littlefield, Jon (2010), “Men on the Hunt: Ecofeminist Insights into Masculinity,” Marketing Theory 10 (1), 97-117.